Telenor Pakistan Signs MoU with Crop2X to Revolutionize Agriculture with Data-Driven Solutions

Telenor Pakistan has signed a Memorandum of Understanding (MoU) with Crop2X, a leading agritech company, to empower farmers and agricultural companies with advanced, data-driven crop monitoring solutions.

Areej Khan, Chief People Officer at Telenor Pakistan, and Ayesha Alam Khurram, Chief Executive Officer of Crop2X, signed the MoU at Telenor Pakistan Campus 345 in Islamabad.

The signing ceremony was attended by several key figures, including Ahsan Maykan, Senior Vice President of Consumer Marketing and Digital at Telenor Pakistan, Ammar Majeed, Head of Digital at Telenor Pakistan, Cynia Ejaz, Head of Corporate Innovation at Telenor Pakistan, Bilal Qureshi, Director of the GSMA Innovation Fund, Zohaib Jawed, Innovation Fund Manager (APAC) at GSMA, Humaira Rana, Project Manager at Crop2X, and Abdul Sami Panhwar, Field Operations Manager at Crop2X.

This strategic partnership aims to double crop growth by leveraging smart farming practices, ensuring more precise agriculture through real-time monitoring and consultation.

The initiative will harness the expertise of data scientists, software developers, hardware engineers, and agronomists to enable farmers to optimize soil quality, manage fertilizer and water usage efficiently, and predict and control pest outbreaks. With these innovations, the collaboration seeks to address critical agricultural challenges and drive sustainable growth in Pakistan’s agricultural sector.

Through this partnership, Crop2X’s solutions will be accessible via Telenor Pakistan’s ‘My Telenor App’ (MTA) and mAgri Platform, reaching more than 20 million customers.

Areej Khan, Chief People Officer at Telenor Pakistan, said: “At Telenor Pakistan, we believe in the power of digital innovation to transform lives and industries. This partnership with Crop2X will empower the agricultural sector by providing farmers with the tools and insights they need to thrive in a modern, sustainable way. Our goal is to bridge the gap between technology and rural communities, ensuring that customers can access solutions that make a real difference.”

Ayesha Alam Khurram, Chief Executive Officer of Crop2X, added: “We are excited to collaborate with Telenor Pakistan in our mission to make farming smarter and more efficient. With Telenor’s extensive digital platforms and outreach, we can bring our data-driven solutions to a wider farming community, improving productivity and sustainability. This partnership represents a major step towards achieving our vision of a tech-enabled agricultural future.”

This partnership reflects Telenor Pakistan’s ongoing commitment to fostering digital innovation and empowering communities by bridging gaps between technology, business, and social impact. Together with Crop2X, Telenor Pakistan is paving the way for a smarter, more resilient agricultural sector, driving both economic growth and environmental sustainability