Infinix Records Impressive Growth with 18.8% YoY Increase in Q2 2024

Infinix, a leading tech brand catering to the youth, continues its upward trajectory, achieving its fifth consecutive quarter of year-on-year growth. As per IDC’s Worldwide Quarterly Mobile Phone Tracker, Infinix reported an impressive 18.8% rise in global smartphone shipments during Q2 2024 compared to the same period in the previous year. This reinforces the brand’s growing influence across international markets. Notably, Infinix shipped over 1.1 million units in Pakistan, reflecting an astounding 272.3% year-on-year increase, further cementing its market dominance in the country.

“Infinix’s stellar performance in Q2 2024 highlights our unwavering commitment to innovation and our deep understanding of consumer needs globally. We will continue to elevate our products and services, engage meaningfully with our consumers, and drive technological advancements to fulfill our mission of empowering the youth,” said Tony Zhao, General Manager at Infinix.

Sustained Global Success

Infinix’s momentum continues to build, securing a top 5 market share in over 20 key global markets. It remains the leading brand in strongholds like Pakistan and the Philippines, while other regions such as Malaysia, Indonesia, Algeria, and Saudi Arabia reported remarkable year-on-year shipment increases of up to 469% in Q2 2024.

This consistent growth is powered by the brand’s innovative products and its dynamic engagement with consumers. In the first half of 2024, Infinix launched the feature-rich NOTE 40 series, boasting the brand’s proprietary Cheetah X1 chip, cutting-edge All-Round FastCharge 2.0, and Infinix MagKit for an uninterrupted user experience. In collaboration with BMW Group Designworks, Infinix also introduced the sleek and powerful Racing Edition smartphone, blending style with performance.

Additionally, Infinix raised the bar with the GT 20 Pro gaming smartphone, the first in its price range to feature a dedicated gaming display chip. This innovation positioned the GT 20 Pro as one of the world’s first smartphones to support popular mobile games like PUBG Mobile and Honor of Kings. Infinix has further strengthened its connection to the gaming community through partnerships with major esports events such as PMSL, PMWC, MAL, and MDL, and by organizing its own gaming tournaments.

Empowering Youth Through Innovation

Beyond products, Infinix is committed to driving positive social change, especially for younger generations. Partnering with UNESCO and Google, the brand provides AI and robotics education to teenagers through its CogLabs workshops. Additionally, Infinix collaborates with MediaTek and Honor of Kings to push the boundaries of mobile gaming technology. Its partnership with Samsung’s System LSI Business introduced industry-leading features like the world’s first 108MP AI-powered deep learning camera.

Recognized as the sixth most innovative brand in the Asia-Pacific region by Fast Company and listed in the Top 50 Kantar BrandZ Chinese Global Brand Builders 2024, Infinix is poised to maintain its focus on technology and product innovation, continuing its mission to empower youth worldwide

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