Nutshell Group Appoints Maheen Usmani as Chief – Media Relations & Storytelling

January 2, 2025 Maham Bukhari

In a significant move, Nutshell Group, Pakistan’s leading integrated PR, communications, and public affairs firm, has appointed Maheen Usmani as its new Chief – Media Relations & Storytelling. This appointment is expected to elevate the company’s strategic communication approach, particularly in the realms of media relations, corporate communications, and storytelling.

In a statement, Muhammad Azfar Ahsan, the Founder & Chairman of Nutshell Group, and Rabia Shoaib Ahmad, the Director & CEO, expressed their excitement over Maheen’s induction into the company. They said, “We are thrilled to have Maheen join our team. Her extraordinary talent and proven track record of success will undoubtedly enhance the delivery of our service offerings to our clients and partners and contribute significantly to Nutshell’s growth and diversification goals.”

Maheen Usmani’s appointment marks a pivotal moment in the evolution of Nutshell Group, a company that has made a name for itself by offering a wide array of public relations and communications services. Her experience and expertise will play a key role in reinforcing the company’s positioning as a leader in media relations and storytelling in Pakistan and beyond.

Maheen Usmani: A Proven Leader in Media and Communications

With over 18 years of experience in digital, electronic, and print communications, Maheen brings a wealth of knowledge and leadership to Nutshell Group. She has consistently demonstrated her ability to lead high-impact communication strategies across diverse industries and regions. Her work spans multiple sectors, including corporate communications, media relations, and content creation, making her a well-rounded leader in the field of public relations.

Extensive Experience with Reckitt UAE

Before her appointment at Nutshell Group, Maheen served as the Corporate Communications Lead for the Africa and Middle East region at Reckitt UAE. In this role, Maheen successfully developed and executed integrated communication strategies for both internal and external audiences. Her experience at Reckitt involved crafting communication campaigns that resonated with diverse stakeholders and involved both traditional and digital media.

Maheen’s strategic content creation and narrative-building abilities were critical in shaping the company’s messaging across various media channels. She is known for her creative storytelling, compelling audiovisual presentations, and effective communication strategies that connect with audiences on a deep level.

Award-Winning Media Practitioner

Maheen Usmani has built a solid reputation as an award-winning media practitioner throughout her career. She has crafted powerful and impactful features, documentaries, and reports on some of the most critical issues affecting society today. Her work spans topics such as:

Climate Change
Women’s Health
Minority Rights
Education
Human Trafficking

These documentaries and media campaigns have not only won awards but have also contributed significantly to raising awareness on global challenges, making Maheen a transformative figure in media relations.

Leadership and Stakeholder Engagement

Maheen’s leadership extends beyond media relations. At Reckitt, she hosted town halls with corporate leaders, spearheaded CSR initiatives, and led programs focused on wellness, mental health, and team-building. These efforts were crucial in enhancing stakeholder engagement across diverse regions. Maheen’s ability to lead teams and create meaningful connections with both employees and external partners showcases her dynamic leadership style.

Her work with respected organizations like the Aga Khan Foundation (both in London and Islamabad), the Dr. Mahbub ul Haq Human Development Centre, and the Sustainable Development Policy Institute (SDPI) further highlights her commitment to impactful communication and social change.

Nutshell Group’s Storytelling Approach

Nutshell Group is renowned for its storytelling approach to communications and public relations. This approach helps its partners craft compelling narratives that not only promote their services but also raise awareness about critical issues specific to their respective industries. By focusing on delivering strong stories, Nutshell Group enables organizations to connect with their audiences in a meaningful and lasting way.

With Maheen Usmani at the helm of Media Relations and Storytelling, Nutshell Group is poised to strengthen its commitment to strategic communication and narrative building. Her expertise in integrated communication strategies and her ability to deliver results will play a pivotal role in advancing the company’s service offerings and expanding its reach.

Maheen Usmani’s Role at Nutshell Group

As Chief – Media Relations & Storytelling, Maheen’s responsibilities will include leading and shaping the company’s media relations strategies. She will work closely with clients to ensure that their stories are communicated effectively to a broad audience across various media platforms. Her deep understanding of audience segmentation, content creation, and digital media will be instrumental in strengthening the firm’s position as a leader in public relations and corporate communications.

Maheen will also play a key role in mentoring the team at Nutshell Group, helping them craft stronger narratives and build relationships with key stakeholders in the media industry.

The Future of Nutshell Group Under Maheen Usmani’s Leadership

With Maheen Usmani joining the leadership team at Nutshell Group, the company is set to enter a new era of growth and innovation in the field of media relations and storytelling. Her extensive experience and track record of success will undoubtedly contribute to the firm’s objectives of expanding its service offerings and reaching new markets.

Nutshell Group’s clients and partners can expect a more focused approach to strategic communication, as Maheen brings her wealth of knowledge and creativity to the firm. Her leadership will ensure that Nutshell Group continues to provide high-quality services that meet the ever-evolving needs of its diverse clientele.

FAQs

1. Who is Maheen Usmani?

Maheen Usmani is a seasoned media practitioner with over 18 years of experience in digital, electronic, and print communications. She has worked with prominent organizations, including Reckitt UAE, and has crafted impactful features and documentaries on critical global issues.

2. What will be Maheen Usmani’s role at Nutshell Group?

Maheen Usmani has been appointed as the Chief – Media Relations & Storytelling at Nutshell Group. She will lead the company’s media relations strategies, focusing on storytelling and strategic communication to enhance the firm’s offerings.

3. What is Nutshell Group known for?

Nutshell Group is known for its integrated PR, communications, and public affairs services. The firm specializes in helping clients craft compelling narratives that resonate with their target audience across various media platforms.

4. How has Maheen Usmani contributed to the media industry?

Maheen Usmani is an award-winning media practitioner who has worked on documentaries and features related to critical global issues such as climate change, women’s health, and human trafficking. She has made significant contributions to raising awareness on these important topics.

5. How will Maheen Usmani impact Nutshell Group?

Maheen’s extensive expertise in corporate communications, media relations, and content creation will help enhance Nutshell Group’s service offerings. She will play a pivotal role in shaping the company’s media strategies and fostering stronger stakeholder engagement.

Nutshell Group Appoints Maheen Usmani as Chief – Media Relations & Storytelling